Lavender

Freemium

By AI Bookmarks Editorial Team, Directory editors Last reviewed 2026-10-23

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Email coach that scores a draft against reply patterns and suggests specific edits before you send.

Quick facts

Pricing	Freemium
Free tier	Yes — free plan with a monthly limit on scored emails
Platforms	Chrome extension, Gmail, Outlook
Developer	Lavender
Website	https://www.lavender.ai

What Lavender is

Lavender is an email coach for sales teams. You write in Gmail or Outlook as usual, and it scores the draft against patterns that get replies — length, reading level, personalisation, question count — then suggests specific edits rather than generic advice. It pulls context from a CRM and from public sources to suggest a first line, and it can rewrite a paragraph on request. Team features show which writing patterns perform across a sales organisation, which is the part managers pay for. The limits are scope and relevance: it coaches email, not sequences or calls, the scoring model reflects one set of heuristics rather than your buyers, and the suggestions grow repetitive once a rep has internalised them. Suggested openings draw on a prospect profile rather than a template, which is why the first line reads specific instead of generic. Drafts can be compared with higher-scoring examples from your own team.

Best for

Sales reps writing cold and follow-up email daily
Teams standardising outreach without a script
Managers comparing writing patterns across reps

Not ideal for

Marketing email at scale, which belongs in a sending platform
Inbound support replies

Pros

Feedback is specific rather than generic encouragement
Sits inside the client reps already use
Team analytics show which patterns get replies

Cons

Coaches email only, not calls or sequences
Scoring reflects heuristics, not your actual buyers
Free tier caps scored emails

Pricing in detail

The free plan allows a limited number of scored emails per month for one user. Paid plans are billed per seat per month and raise the limit, add CRM enrichment, team analytics and admin; annual billing lowers the monthly rate. Because the limit is scored emails, a rep sending fifty messages a day needs a paid plan almost immediately, so the free tier is for evaluation rather than ongoing use.