Apollo AI

Freemium

By AI Bookmarks Editorial Team, Directory editors Last reviewed 2026-10-23

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Prospecting platform with a large contact database, sequencing and intent signals in one subscription.

Quick facts

Pricing	Freemium
Free tier	Yes — free plan with limited credits and exports
Platforms	Web, Chrome extension, API
Developer	Apollo
Website	https://www.apollo.io

What Apollo AI is

Apollo is a sales platform built on a large contact database. You search companies and people by firmographic and technographic filters, and it returns work emails and phone numbers that can be pushed into sequences or a CRM. Around the data sit execution tools: email sequencing, dialling, meeting booking and intent signals that flag accounts researching a topic. The combination is the point — prospecting, enrichment and outreach in one subscription rather than a data vendor plus a sequencing tool. The limits are data accuracy and compliance: contact records decay, coverage varies by region, and rules on cold outreach differ by jurisdiction, which is the buyer's responsibility rather than the platform's. Verification happens at export, but bounce rates still need monitoring. A Chrome extension surfaces contact details while browsing a company site, which is how most reps actually use it.

Best for

Outbound teams that need contacts and sequencing together
Sales development reps building lists daily
Enriching an existing CRM with firmographic data

Not ideal for

Regions where contact data coverage is thin
Teams that cannot manage cold outreach compliance

Pros

Database and sequencing in one subscription
Filters are detailed enough for real segmentation
Chrome extension fits how reps prospect

Cons

Contact data decays and needs verification
Coverage varies widely by region
Cold outreach rules are the buyer's responsibility

Pricing in detail

The free plan includes a small credit allowance for contact exports and limited email credits. Paid plans are billed per seat per month and raise export and email credits, add dialling, intent data and CRM integrations; annual billing lowers the monthly rate. Because credits are consumed by exports and by emails sent through the platform, heavy list building and heavy sequencing draw on different allowances. Check both before choosing a tier.