Salesforce
Enterprise CRM and application platform, with sales, service and marketing products on a configurable low-code layer.
Quick facts
| Pricing | Freemium |
|---|---|
| Free tier | Limited — trial and a free developer org rather than a production free tier |
| Platforms | Web, iOS, Android |
| Developer | Salesforce |
| Website | https://www.salesforce.com |
What Salesforce is
Salesforce is a customer platform, and its core is still the CRM: accounts, contacts, opportunities, cases and the reporting on top. What distinguishes it is the platform underneath — objects, flows, permissions and an app ecosystem — which lets organisations model processes that a fixed CRM cannot represent. Einstein and Agentforce add predictive scoring, generated summaries and agents that handle routine service or sales tasks. The cost is real: implementation is a project, licences are per user and per product, and the configuration surface is large enough that most organisations need an administrator. It suits companies with complex processes and the staff to maintain them, and overwhelms small teams that only need a pipeline. Data residency, sandbox environments and integration limits depend on the edition, and a sandbox copy of the org is essential once customisation grows. A dedicated training library exists, which shortens onboarding for new administrators.
Best for
- Companies with complex, multi-team sales and service processes
- Organisations that need custom objects and approval logic
- Enterprises with an administrator to maintain the platform
Not ideal for
- Small teams that need a simple pipeline
- Companies without staff to configure and maintain it
Pros
- Processes can be modelled rather than forced into a fixed schema
- Large app ecosystem and integration surface
- Service, sales and marketing share one data model
Cons
- Implementation is a project with real consulting cost
- Licences are per user and per product, so bills add up
- Requires an administrator to stay healthy
Pricing in detail
Salesforce is sold per user per month across several product clouds, with editions that differ by automation limits, sandbox access, API calls and support. Enterprise and unlimited editions are quoted, and add-ons such as Agentforce or extra storage are priced separately. Because each cloud and add-on is metered, a quote is rarely a single number. Compare total cost of ownership, including administration and implementation, rather than the headline seat price.