Buffer

Freemium

By AI Bookmarks Editorial Team, Directory editors Last reviewed 2026-10-23

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Straightforward social media scheduler with a free plan for a few channels, deliberately without the extras.

Quick facts

Pricing	Freemium
Free tier	Yes — free plan covering a small number of channels and queued posts
Platforms	Web, iOS, Android, Chrome extension
Developer	Buffer
Launched	2010
Website	https://buffer.com/

What Buffer is

Buffer is a scheduling tool for social media. You queue posts for a set of connected accounts, and it publishes them at times you choose or lets its queue pick slots for you; a calendar and a queue view show what is going out and when. The product's selling point is restraint: it does not try to be a full social suite, and the interface stays close to a list of posts and a schedule. It covers the major networks and adds a simple analytics view, a landing-page builder and a browser extension for saving links as you browse. A free plan covers a small number of channels and queued posts, which is enough for one person running a couple of accounts. The limits are collaboration depth and reporting: approvals, roles and detailed analytics sit on higher tiers, and it does not handle inbox management or social listening.

Best for

One person keeping several accounts posting consistently
Batching a week of posts in one sitting
Saving links while browsing and scheduling them later

Not ideal for

Teams that need approval workflows on the free plan
Social listening and inbox management

Pros

Queue and calendar make scheduling quick to learn
Free plan is usable rather than a demo
Browser extension captures links as you find them

Cons

Reporting is basic unless you pay for higher tiers
No inbox or social listening
Collaboration and approvals are limited at low tiers

Pricing in detail

The free plan covers a small number of connected channels with a cap on queued posts per channel. Paid plans are billed per channel per month and unlock unlimited queued posts, more channels, approvals, team seats and fuller analytics; annual billing lowers the monthly rate. Because pricing scales with the number of channels rather than seats, cost depends on how many accounts you run. Check the per-channel rate for the plan that covers your channel count.