Profound GEO

Freemium
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Monitors what customers ask AI assistants and reports brand share of voice against competitors, sold per seat.

Quick facts

PricingFreemium
Free tierNo — demo-led sales, then paid plans
PlatformsWeb
DeveloperProfound
Website https://www.tryprofound.com/

What Profound GEO is

Profound is an AI search analytics platform. Instead of tracking keywords on Google, it monitors the prompts people put to AI assistants, records which brands are mentioned in the answers, and reports share of voice against competitors. You define the topics and prompts that matter, and the platform samples answers over time to show movement. Beyond measurement it offers agents that act on the findings — drafting content or responses aimed at the gaps it identifies — and integrations that push insight into existing workflows. It is aimed at marketing teams treating AI answers as a channel, which is a narrower and newer job than classic SEO. The limits are methodological: results depend on how prompts are sampled and which assistants are covered, and there is no way to verify what any individual customer actually saw. Reports can be exported and scheduled, so share-of-voice numbers can sit in the same review as paid and organic performance.

Best for

  • Brands that want to know how often AI answers mention them
  • Comparing share of voice with named competitors
  • Finding the prompts where competitors appear and you do not

Not ideal for

  • Teams that need traffic and conversion attribution
  • Budgets without room for a new analytics line item

Pros

  • Prompt-level tracking rather than keyword rankings
  • Competitive share of voice is reported directly
  • Agents turn findings into content actions

Cons

  • Sampled answers cannot be tied to real customer sessions
  • No free tier, and pricing is sales-led
  • Coverage depends on which assistants are supported

Pricing in detail

Profound is sold through a demo-led process rather than self-serve checkout, so pricing is quoted per contract and typically scales with the number of tracked prompts, seats and integrations. There is no free plan. Because the cost is negotiated, the practical step is to define the prompt set you need before the first call — that set is what drives the quote. Ask explicitly which assistants and regions are covered at the tier you are offered.

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